BEGINNING
Interviews; Personas; User Empathy, Journey Map; Goal; Objective; Needs
MIDDLE
Benchmarking; Competitive Analysis; Insight; Design Elements; Look & Feel
- Words > Information Architecture
- Visuals > Type, Texture, Form, Color
- Objects/Space > Media, Platform
- Timings > Trend, Rhythm, Cadence
- Behaviors > Transitions, Gestures
END…
Prototype; Feedback, Improvement Opportunities; Next Steps; Iteration Results; Presentation & Reflection